Adrian Hunn Archives - Emerginnova

During times of crisis it is imperative to have a partner that you can trust to be with you for the long-term. We want you to know that we are not going anywhere. COVID-19 has changed the world and our way of life. We are committed to our employees, partners and to our clients for their safety and well-being. Rest assured we are still here, open and ready to deliver the products you need and we will be here when you and your patients are back too.

ZERAMEX® has been in business for over 15 years. From our founder and board of directors, the management and manufacturing and the entire team are dedicated to the success of our clients around the world. As we are based in Zurich, Switzerland, the Swiss government has provided immediate financial assistance to essential companies, including manufacturers in the medical space. As we are a manufacturing company, you can count on us for quality control and to continue production and innovation. The pipeline of products will further position ZERAMEX® at the top upon the world markets reopening. ZERAMEX products are distributed around the world and supported by a global network focused on bringing beautiful and healthy smiles to all of our patients. Rest assured that we will continue to support them and you. We want you to know that ZERAMEX® will be here, standing strong for you.

Emerginnova - ZERAMEXUSA®

In the United States, ZERAMEXUSA® was started upon FDA approval of the ZERAMEX® implant system. The dynamic growth month after month has continued since opening the doors in 2016 and will again when your offices are able to reopen. Utilizing a lean and efficient business model, we will emerge as an even stronger partner when this unfortunate crisis subsides. We have used this time to develop a robust website that offers a unique and FREE find a dentist feature: www.zeramexusa.com/find-a-dentist

All of our existing customers have received a free page. Additionally, we have improved our ease of ordering through the online portal and our logistics and supply chain. Our goal is to bring increased value and support to you, your team and your patients.

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Michael Foley “The Ceramic Implant Guy” interviews ZERAMEX CEO Mr. Adrian Hunn

Jennifer Reyes — Thu, 12 Sep 2019 10:27:33 +0000

Watch this interview between Michael Foley, Founder of Emerginnova – ZERAMEX USA and Adrian Hunn, CEO of ZERAMEX Switzerland. In this video, they are talking about the new branding for ZERAMEX and some very exciting news!

Questions and answers during the interview:

Re-branding, new images and the new look!

Hunn: We are extremely excited to finally come out with that. We have a completely new logo and a new brand appearance. And as you can see, it’s ZERAMEX, naturally white implants. That’s what we do, that’s our vision. That’s what we stand for. Our vision is of course, that in the future, 100% of all the implants are actually white. That means ceramic and completely metal free.

About the new logo

Hunn: This is part of it, you can also see this graphic of an Xray in pink with the naturally white implant, how aesthetically it looks. This comes back a little bit to the briefing. The briefing was they wanted to do, to transmit, to transport in our communications the Aesthetics, also that it is all Natural. You know, it’s inert material, we also do that. And also quality, we produce quality products made in Switzerland. Swiss quality! Swiss made 100%. It’s hard to claim that in any other industry, but you know, for our implants we have our production set-up in Switzerland, our headquarters is there, it’s 100% Swiss made.

We have a couple of requirements for the new branding here. One of it – because research shows that women are buying double the amount of implants than men. At least in Europe, I know that more people leaving dentist school are women, that’s 60% vs 40%. Women are actually conquering this profession, so we want to be very attractive to women you know two-fold – as dentists as well as patients.

More and more dentists, actually they want to open up a white clinic – completely metal-free implants, ceramics, etc. And they usually play in aesthetics, quality aesthetics is very important for them. And the ultimate criteria – what would they hang on the wall. And I think a picture like that – white implant, the Xray in pink, which is actually our color since the beginning of the brand, they would hang that. And I got this confirmation from customers because this was not made in a little Swiss headquarters without talking to anyone, so we had custom surveys. We showed it to customers it was a bit of an international process.

New Branding, New Logo, and much more to come!

What’s going on in ZERAMEX in 2019

Hunn: It’s actually growing a lot. It’s an exciting year and I had the pleasure to travel with Michael to the US, Manhattan, visiting doctors also down in Florida, it’s actually the third or fourth time because I’m always hearing from these doctors, I’m seeing more and more patients coming in and asking for metal-free or ceramic implants. That’s exactly the same trend as we see in Europe, so I think we have the right product at the right time. And, you know it better than myself, but we have a couple of unique US pieces, our product, we are the only one with complete two-part ceramic implant which is screwed and reversible.

And then we are working on a couple of exciting product innovations which will come this year. Later on, we will have a smaller diameter for our ZERAMEX XT product. We are working on the prosthetic part – means Digital Workflow, some for locators, etc.

We are not standing still; we are moving quite fast.

In the US we are seeing a lot of growth, with not just the biologic community, we are seeing growth throughout dentistry. Is that what you see in Germany? Why do you think that is?

Hunn: We see the same trend in Germany as well. I think the main thing is that ceramic implants or metal-free implants now have arrived in the mainstream market and it’s not something you can stop. Either you go with the flow and you start offering it, or you will lose business as a dentist in the future. This is scary, especially if you’re in the industry for the next twenty years because we can meet whatever stock published. They say that ceramic implants will have a great market share in the future and it doesn’t matter whether ten, twenty or thirty percent, it’s way more than it is today. So that means, if two patients are asking per month for ceramic or metal-free implants, it will be fifteen in the next couple of years. Either you serve them or they get served elsewhere.

The History of ZERAMEX®

Hunn: I think first of all, we think it’s ceramic. The company was founded in 2005. By 2007 we had our first product in the market and we and it was always the vision that there are two-parts ceramic implant and also the vision to be at par with the handling of titanium implants. It took a long time to get there but at 2015 we were there. Our latest product which you can actually see it here. It’s called ZERAMEX XT: Two-parts, fully ceramic and see for this, we have carbon fiber screw made out of parallel lining carbon fiber which gives them stability. And we have about seven patents and about seven patents pending. So, we’re definitely the leader in the manufacturing of ceramic implant, because the material we use in these implants is called ATZ – it’s a Zirconia stabilized magnesium and aluminum oxide. It’s the sixth hardest material in the world. You can only manufacture and work on it with diamond tools. And so we developed a process which is kind of a secret in a chamber, how you make this tool sharper so we can have a unique implant design, abutment design and together with the screw, I think you will like it. It’s hard because if you look out there, no one offers a complete metal-free two-part ceramic implant.

ZERAMEX® as a manufacturing company

Hunn: When I was looking back, because I was not there in the beginning, it was Jüerg Bolleter, the founder and chairman of the company. I would say that the company has gone through three phases. First, we’ve got product evolvement. I think that took a little bit longer than expected because it’s a hard material and complicated to get it. Then we had the product, the second step was to learn how to manufacture this product in a very new and precise way. So you think of the quality but also control the manufacturing cost to a certain degree because that’s more expensive than manufacturing a titanium implant. And now with the third step, and I think it’s the most exciting, it’s rolling out international distribution. So far, focus was Europe, now we are growing very nicely in the US, as Michael, also thanks to you we are growing extremely nicely in the US. And now we are entering Asia, Australia, New Zealand. I think it would be hard to not combine ZERAMEX in the future.

Is Zirconia a metal?

Hunn: First of all, I’m not an engineer, but nevertheless, I will try to answer this question. Zirconium is a metal and Zirconia is actually the oxide of this metal. So, this is a process from Zirconium to Zirconia. While doing this process, the material loses all its properties that makes it metal. So, the oxide of that is never metal. The same actually with Aluminium and Aluminia. So, Zirconia is definitely not a metal. And you can ask every chemistry professor in the entire world that is well-educated and will give you more or less the same answer with a lot more details and a lot more profound knowledge than me. But Zirconia is NOT a metal.

Peri-implantitis: A growing issue throughout the country

Hunn: I think another huge topic is peri-implantitis. It’s one of the major conflicts. I’m not here claiming that there will be no peri-implantitis using Zirconia implants but we see currently that there is less and less.

Why?

Hunn: Honestly, I think there is no good answer to that so far. I think it is part of the material. It’s an inert material. So it’s very good for the body. If you ever saw a gingiva flowing around even a Zirconia crown, you know how the body reacts. We know also that the bone is growing really well. The body accepts Zirconia really well.

Foley: To me that’s the most exciting thing about our product. Peri-implantitis, we know is a growing issue throughout the country, throughout the world. And I think one of the main reasons why we don’t see as much peri-implantitis is that it is an inert product. It doesn’t have a magnetic traction – the electric charge. We see the ten percent of the bacteria in plaque in fusion of a titanium. We have ninety percent reduction with Zirconia. To me, that is the sleeping giant that’s going to awaken and create a huge dent for our solution.

Hunn: Definitely. I think that there are currently a lot of studies of what implants they are comparing, and if we have enough data, I’m pretty sure a lot of people don’t understand that this could be a solution. I think we just don’t have enough data so far, but what I see with our product, it’s going to be very promising.

Contact

Want to know more about Zeramex?
Email us at [email protected] with your contact details and we will get in touch with you!

ZERAMEX BROCHURE

Click here to download the Zeramex sales brochure

BUY ONLINE

- Zeramex XT Ceramic Implants
- Zeramex P6 Ceramic Implants

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“Naturally, white implants” Modern Brand Identity for ZERAMEX

Jennifer Reyes — Thu, 12 Sep 2019 07:32:26 +0000

ZERAMEX has a new brand appearance!

Aesthetic, lively, high-quality: ZERAMEX new brand presence underlines its positioning as THE partner for ceramic implants. The new look clearly expresses the brand DNA. Whenever people come into contact with the brand, we want to make our claim “naturally, white implants” tangible.

The new presentation illustrates the innovation of metal-free implantology, the high quality, Swiss quality and of course the highly aesthetic solutions for the patient. ZERAMEX positions itself as the specialist and partner for ceramic implants. That’s why we work closely with our clients, in the spirit of being able to offer the absolute best solution to the patient. So our customers were an important part of ZERAMEX’ re-positioning. Positioning was based on three pillars: ZERAMEX vision for metal-free implantology, market analysis and feedback from our customers.

A new graphic element is the X-ray in pink, so we dive into the world of our customers, the dentists. Further, the focus is on the presentation of the natural, white dental implant. The feedback from our customers has clearly indicated that we need to retain the color pink as a recognition feature. This was then combined with a focus on quality and aesthetics.

ZERAMEX® P6 was a game-changing solution for implant density. For the first time, dentists are able to work with a truly flexible system that offered retrievability, prosthetic choices and a workflow common for implant dentistry all with a metal-free implant. The cornerstone is the highly successful VICARBO® Carbon fiber screw.

Last year, we confirmed our place as the leading innovator of metal-free implantology with the release of ZERAMEX® XT. XT improves on the design of the P6 with a tapered outer body for increased stability, an internal connection for precise sealing of the implant and abutment and a reduced diameter VICARBO® carbon-fiber screw. ZERAMEX® XT has quickly become the leading solution for natural tooth replacement.

We believe the more modern look better matches the message that is the basis of our founding: ZERAMEX founder Jüerg Bolleter began the business in Zurich, Switzerland with the goal to solve the biocompatibilty and cosmetic deficiencies of titanium implants.

ZERAMEX Zirconia implants as a bioceramic offer natural healing and integration. The 100 percent metal-free ceramic implants come very close to the natural model of a tooth root in BOTH function and aesthetics. They are highly biocompatible, completely free of metallic corrosion and conduct neither electricity nor heat. The blood circulation in the gingiva around zirconium dioxide is comparable to that around a natural tooth. Metallic implants can leave grey spots or tattooing through thin tissue. To achieve the highest level of aesthetics it is important that the implants are naturally white in color!

Contact

Want to know more about Zeramex?
Email us at [email protected] with your contact details and we will get in touch with you!

ZERAMEX BROCHURE

Click here to download the Zeramex sales brochure

BUY ONLINE

- Zeramex XT Ceramic Implants
- Zeramex P6 Ceramic Implants

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Metal Out – Ceramics In!

Jennifer Reyes — Mon, 05 Aug 2019 04:41:44 +0000

Metal-Free Ceramic Implant Technology is currently the fastest-growing and most innovative areas in dentistry. Intensive research and ongoing development, mean that zirconia implants are now ready to be taken seriously as an alternative to titanium implants for replacing missing teeth. Dentalpoint with its ZERAMEX® brand is a pioneer in “white implants”. In this interview with Ceramic Implants Magazine, Philip Bolleter, Head of the Technical Department, and Adrian Hunn, Head of Marketing and Sales, discuss the current state of ceramic implants.

Adrian Hunn has been a manager at ZERAMEX® since 2018 and is now in charge of marketing and sales. He has extensive international experience in senior management positions in sales and marketing.

Philip Bolleter was Head of Research and Development when Dentalpoint was first established. He is now in charge of the technical department of the company. He is also one of the brains behind the development of Dentalpoint’s groundbreaking ZERAMEX® technology.

Mr. Hunn, what impressions did you take away with you from the 2019 International Dental Show?

Hunn: Two core topics are clearly the center of interest for all suppliers on the market: digitalisation and new materials. Many suppliers have jumped on the bandwagon with ceramic implants and now include at least one type of ceramic implants in their portfolio. Naturally, we are very pleased about that. It indicates that we are on the right track and in which direction the trend is going. From day one, we have been uniquely focused on ceramic implants and the wisdom of this focus is now being confirmed. The second major topic, is digitalisation and we do not just want to fill gaps there, we will be at the forefront in 2019 with product development and innovation.

What makes ZERAMEX® different to other ceramic implant manufacturers?

Bolleter: The main difference is that we now have 12 years of experience in developing and processing ceramic implants. ZERAMEX® has dedicated itself to ceramics and metal-free systems and has concentrated exclusively on these. Unlike other manufacturers, we only use sintered and BIO-HIP alumina-toughened zirconia for manufacturing our implants. With the manufacturing processes developed and completed in-house, it is possible to guarantee the maximum strength and precision required. We successfully launched the robust metal-free, carbon fiber VICARBO connecting screw more than 5 years ago. These developments and our many years of experience are what set us apart from other ceramic implant systems.

Will ceramics replace titanium implants in the future?

Hunn: What we are seeing right now is a massive increase in demand from patients for metal-free implants. More and more patients want natural and biocompatible products and are asking their dentists about alternatives to titanium implants. Of course, this puts pressure on dentists to offer both titanium and ceramic implants. So, if they do not want to lose patients, they will be forced to offer ceramic implants as well. According to market studies, the market share of ceramic implants is currently about 3 to 5 percent. The share is predicted to rise to 24 per cent by 2022. For us, this means that above-average growth with ceramic implants is possible in such a quickly growing market.

Do you still hear about ceramic implants breaking?

Hunn: Some dentists still refer to the Tübingen implants, but this is much rarer now. Most dentists are very well informed and are aware that the materials used are not the same as 30 years ago. Discussions with professors from various universities in Germany and Switzerland have confirmed that there is no longer any question about whether our implants will break or can successfully osseointegrate at the implantation site. We have the same osseointegration success rates as leading titanium implants, and therefore, this is no longer an issue. The development stage to qualify the fact that we achieve osseointegration of ZERAMEX® implants has been completed. For this reason, we are now focusing on prostheses and esthetics and have made advances in this area. We will be able to present some further innovations later this year.

Can any patient who needs tooth prostheses be treated with ZERAMEX®?

Bolleter: Any conventional treatment for single tooth or bridges can be implemented with ZERAMEX® ceramic implants. Along with the usual contra-indications for the patient, there are also certain limitations in relation to reduced diameters or special abutments. But generally speaking, all options are possible. We will soon be launching the new screw-retained LOCATOR1 (Zest Dental Solutions) as well, and this will also make metal-free hybrid treatment possible in edentulous jaws.

What can customers expect from ZERAMEX® in 2019, and what innovations can the European industry look forward to?

Bolleter: Most innovations are happening on the digital side, where we will be introducing the full integration of the digital workflow. The workflow for digital impression taking with an intraoral scanner from the more recent ZERAMEX® XT system has already been available since March in Europe. The CAD libraries for exocad and 3Shape are now available for use. Fully individualised abutments or monolithic zirconia crowns will also be available later in the year. ZERAMEX® has established the new digital solutions department, which will be rolled out over the next few months for dentists, dental technicians and laboratories for optimal support with digital treatment. It will provide dental technicians with a comprehensive service package which they can use to send in data and in return receive a complete treatment plan, with little processing time required. In addition, the service center is on hand to offer advice to dentists by hotline and email. As for other innovations, there is the new metal-free LOCATOR. Also, a reduced diameter is going to be introduced for the ZERAMEX® XT system in autumn. There are more innovations and surprises in the pipeline, but we are keeping them under wraps for now.

Hunn: I would also like to add that, in addition to the innovations we have mentioned so far, there is going to be a revised ZERAMEX® brand image. At the end of the year, we will present our innovations in a roadshow to all interested parties, and I am really looking forward to that.

What advice would you give to dentists who are uncertain about ceramic implants?

Hunn: I would advise them to ask their colleagues about their experiences and which systems they can recommend. This often leads to a good exchange of important and interesting information. Of course, they always have the opportunity to contact us directly if they want, for example, to arrange a commitment-free test surgery. Our experienced specialist advisers are available to give practitioners advice and will also support them with dental procedures if needed. Every employee in our company thinks ceramic and can provide professional help and answer many questions in that regard.

to the left Philip Bolleter (Head of the Technical Department at Dentalpoint)
to the right Adrian Hunn (Head of Marketing and Sales at Dentalpoint)

Contact

Want to know more about Zeramex?
Email us at [email protected] with your contact details and we will get in touch with you!

ZERAMEX BROCHURE

Click here to download the Zeramex sales brochure

BUY ONLINE

- Zeramex XT Ceramic Implants
- Zeramex P6 Ceramic Implants

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